Jaarbeurs

Background

Jaarbeurs aims to be the top international event and congress organization, focusing on sustainable growth and valuable societal and economic encounters. Their goal is to become Europe’s ultimate meeting space.

Challenge

Jaarbeurs asked, “How can we ensure efficient (paid) use of our venue during summer?” The approach emphasizes customer focus and thorough initial investigation.

Solution

On behalf of Spargle, I supported Jaarbeurs with innovative business concepts using digital and physical integration. Using Agile methodology, we developed 22 concepts for efficient summer use. A specialised team researched different models, validated and presented feasible concepts every two weeks.

Role

Business design

Concept

Motion design